{"title":"Nice Rice","description":"\u003cp\u003eNice Rice offers sustainably farmed basmati rice in convenient 250g pouches, including Coconut \u0026amp; Lemongrass, Smoky Chipotle, Pure Basmati, Wholegrain Basmati, and Pilau, plus 1kg bags of the pure and wholegrain varieties for everyday cooking.\u003c\/p\u003e","products":[{"product_id":"nice-rice-coconut-lemongrass-basmati-rice-pouch-250g","title":"Nice Rice Coconut \u0026 Lemongrass Basmati rice pouch 250g","description":"\u003cp\u003eExperience the exquisite blend of our Great Taste Award-winning pure Basmati rice infused with the vibrant flavors of coconut, lemongrass, and lime leaf. This aromatic and beautifully balanced rice is an ideal accompaniment to Thai green curry or can be simply served alongside pan-seared fish for a delicious, wholesome meal.\u003c\/p\u003e   \u003ch3\u003eProduct Highlights\u003c\/h3\u003e  \u003cul\u003e  \u003cli\u003e\n\u003cstrong\u003eExceptional Flavor:\u003c\/strong\u003e Crafted using a heritage single-origin Basmati variety, enhanced naturally with coconut, lemongrass, and lime leaf for a unique taste experience.\u003c\/li\u003e  \u003cli\u003e\n\u003cstrong\u003ePure Ingredients:\u003c\/strong\u003e No artificial colors, flavors, or preservatives are used, ensuring a clean and authentic flavor profile.\u003c\/li\u003e  \u003cli\u003e\n\u003cstrong\u003eSustainably Sourced:\u003c\/strong\u003e Our rice is grown exclusively by pioneering farmers committed to reducing CO\u003csub\u003e2\u003c\/sub\u003e emissions and conserving precious water resources.\u003c\/li\u003e  \u003cli\u003e\n\u003cstrong\u003eEnvironmental Impact:\u003c\/strong\u003e By sourcing rice from sustainable farms, we reduce CO\u003csub\u003e2\u003c\/sub\u003e equivalent emissions by 49%, helping combat climate change and promoting responsible agriculture.\u003c\/li\u003e  \u003cli\u003e\n\u003cstrong\u003eSupporting Farming Communities:\u003c\/strong\u003e We pay a premium price to farmers practicing sustainable methods and donate 2% of our revenues to train more farmers in eco-friendly farming techniques.\u003c\/li\u003e  \u003c\/ul\u003e   \u003ch3\u003eWhy Choose Nice Rice?\u003c\/h3\u003e  \u003cp\u003eNice Rice isn't just about great taste; it's about making a positive difference. Our commitment to sustainability ensures that every pouch you purchase supports a healthier planet and better livelihoods for farming communities. This rice is truly \u003cem\u003erice, done better*\u003c\/em\u003e.\u003c\/p\u003e   \u003ch3\u003eServing Suggestions\u003c\/h3\u003e  \u003cp\u003ePerfectly paired with Thai green curry, seafood dishes, or as a fragrant side to your favorite pan-seared fish, Nice Rice Coconut \u0026amp; Lemongrass Basmati brings vibrant, fresh flavors to your table with ease.\u003c\/p\u003e","brand":"Nice Rice","offers":[{"title":"Default Title","offer_id":50719736889672,"sku":"L_CLF_NIR11","price":5.2,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0776\/4367\/8024\/files\/64a0f72d-1242-4d6b-82a1-90b67e3e0e6f.jpg?v=1750346290"},{"product_id":"nice-rice-smoky-chipotle-basmati-rice-pouch-250g","title":"Nice Rice Smoky Chipotle Basmati rice pouch 250g","description":"\u003cp\u003eExperience the bold, smoky flavor of our Great Taste Award-winning pure Basmati rice, expertly cooked with tomato puree, red pepper, adzuki beans, and chipotle chilli. This Smoky Chipotle recipe delivers a perfect blend of smoky warmth and a subtle chilli kick, making it an ideal base for vibrant Mexican bowls.\u003c\/p\u003e    \u003cp\u003ePair it with creamy avocado, charred corn, a dollop of sour cream, and a squeeze of lime for a delicious, wholesome meal that's both satisfying and full of character.\u003c\/p\u003e    \u003ch3\u003eWhy Choose Nice Rice?\u003c\/h3\u003e    \u003cul\u003e  \u003cli\u003e\n\u003cstrong\u003eBetter Tasting Rice:\u003c\/strong\u003e We use a single origin, heritage variety basmati with no artificial colours, flavours, or preservatives, ensuring authentic and premium quality in every bite.\u003c\/li\u003e  \u003cli\u003e\n\u003cstrong\u003eBetter for the Planet:\u003c\/strong\u003e Our rice is sourced exclusively from pioneering farmers who reduce CO\u003csub\u003e2\u003c\/sub\u003e emissions by 49% and conserve precious water resources, addressing the environmental impact of traditional rice farming.\u003c\/li\u003e  \u003cli\u003e\n\u003cstrong\u003eBetter Way of Doing Business:\u003c\/strong\u003e We pay farmers a premium for sustainable practices, helping to alleviate poverty in farming communities. Additionally, we donate 2% of our revenues to train more farmers in sustainable farming methods.\u003c\/li\u003e  \u003c\/ul\u003e    \u003ch3\u003eProduct Benefits\u003c\/h3\u003e  \u003cul\u003e  \u003cli\u003eGreat Taste Award-winning recipe with rich smoky and chilli flavors\u003c\/li\u003e  \u003cli\u003eConvenient 250g pouch, perfect for quick meals or meal prepping\u003c\/li\u003e  \u003cli\u003eFree from artificial colours, flavours, and preservatives\u003c\/li\u003e  \u003cli\u003eSupports sustainable agriculture and reduces carbon footprint\u003c\/li\u003e  \u003c\/ul\u003e    \u003ch3\u003eUsage Suggestions\u003c\/h3\u003e  \u003cp\u003eEnjoy as a nutritious base in Mexican-inspired dishes, burrito bowls, or as a flavorful side to grilled meats and vegetables. Its smoky chipotle profile pairs wonderfully with fresh, creamy, and zesty accompaniments.\u003c\/p\u003e    \u003cp\u003e\u003cem\u003eNice Rice - It's rice, done better.*\u003c\/em\u003e\u003c\/p\u003e","brand":"Nice Rice","offers":[{"title":"Default Title","offer_id":50719737020744,"sku":"L_CLF_NIR12","price":5.2,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0776\/4367\/8024\/files\/415a7004-8ad0-47cc-bed2-652154238276.jpg?v=1750346290"},{"product_id":"nice-rice-sustainably-farmed-pure-basmati-rice-pouch-250g","title":"Nice Rice Sustainably Farmed Pure Basmati rice pouch 250g","description":"\u003cp\u003e\u003cstrong\u003eNice Rice Sustainably Farmed Pure Basmati Rice Pouch 250g\u003c\/strong\u003e offers a premium rice experience that combines exceptional quality with a strong commitment to environmental sustainability. Sourced from farms dedicated to responsible agriculture, this basmati rice is a testament to our mission of leading a sustainable rice revolution.\u003c\/p\u003e  \u003cp\u003eOur rice is cultivated on farms that have successfully reduced water usage by 40% and cut methane emissions by 40%, reflecting significant strides toward minimizing environmental impact. These farms are incentivized to adopt and maintain sustainable practices, all certified under rigorous sustainable farm standards. By choosing this product, you support farming communities that prioritize ecological balance and resource conservation.\u003c\/p\u003e  \u003cp\u003eThe Pure Basmati rice itself is the cornerstone of our range, renowned for its elegant long grains, light and fluffy texture when cooked, and its distinctive aromatic profile and delicate flavor. Whether served as a side dish, as a base for curries, stir-fries, or salads, this rice elevates everyday meals to a refined dining experience.\u003c\/p\u003e  \u003cp\u003eConveniently packaged in a 250g pouch, it is perfectly portioned for easy preparation and ready-to-heat use, making it ideal for quick, wholesome meals at home. Enjoy the authentic taste and superior quality of basmati rice while contributing to a more sustainable future with every serving.\u003c\/p\u003e","brand":"Nice Rice","offers":[{"title":"Default Title","offer_id":50719737315656,"sku":"L_CLF_NIR3","price":5.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0776\/4367\/8024\/files\/a93d8098-db62-4cb7-8227-11e9658279cc.jpg?v=1750346292"},{"product_id":"nice-rice-sustainably-farmed-wholegrain-basmati-rice-pouch-250g","title":"Nice Rice Sustainably Farmed Wholegrain Basmati rice pouch 250g","description":"\u003cp\u003e  Experience the exceptional quality and taste of Nice Rice's sustainably farmed wholegrain Basmati rice. Carefully sourced from farms dedicated to environmental stewardship, this 250g pouch offers a premium product that supports a greener planet.  \u003c\/p\u003e  \u003cp\u003e  Our rice is cultivated with a commitment to sustainability, featuring innovative farming practices that reduce water usage by 40% and cut methane emissions by 40%. We proudly partner with farms certified under rigorous sustainable farming standards, incentivizing the adoption of eco-friendly methods that protect natural resources for future generations.  \u003c\/p\u003e  \u003cp\u003e  This heritage variety Basmati boasts a distinctive, nutty flavor that elevates everyday meals. Unlike ordinary rice, our wholegrain grains are never mixed or compromised, ensuring an authentic and wholesome experience in every bite. Perfectly cooked and ready to heat at home, it offers convenience without sacrificing quality or nutrition.  \u003c\/p\u003e  \u003cp\u003e  Ideal for a variety of dishes”from vibrant salads and hearty pilafs to fragrant curries and simple side servings”Nice Rice wholegrain Basmati is a versatile staple for health-conscious consumers seeking delicious, sustainable options.  \u003c\/p\u003e  \u003cul\u003e  \u003cli\u003eSupports sustainable farming with reduced water and methane emissions\u003c\/li\u003e  \u003cli\u003eCertified under a trusted sustainable farm standard\u003c\/li\u003e  \u003cli\u003eWholegrain, unblended heritage Basmati with a rich nutty flavor\u003c\/li\u003e  \u003cli\u003eReady to heat and enjoy, perfect for quick, nutritious meals\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003e  Join the sustainable rice revolution with Nice Rice and savor a product that's good for you and the environment.  \u003c\/p\u003e","brand":"Nice Rice","offers":[{"title":"Default Title","offer_id":50719737381192,"sku":"L_CLF_NIR4","price":5.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0776\/4367\/8024\/files\/79983a89-6b6e-4058-9059-c4c34ae3788b.jpg?v=1750346293"},{"product_id":"nice-rice-sustainably-farmed-pure-basmati-1kg","title":"Nice Rice Sustainably Farmed Pure Basmati 1kg","description":"\u003cp\u003e\u003cstrong\u003eNice Rice Sustainably Farmed Pure Basmati 1kg\u003c\/strong\u003e is at the forefront of a sustainable rice revolution, offering premium quality rice cultivated with care for the environment. Our Pure Basmati is sourced exclusively from farms committed to reducing their environmental impact through innovative and responsible agricultural practices.\u003c\/p\u003e   \u003cp\u003eThese farms achieve remarkable sustainability milestones, including:\u003c\/p\u003e  \u003cul\u003e  \u003cli\u003eReducing water usage by 40%\u003c\/li\u003e  \u003cli\u003eCutting methane emissions by 40%\u003c\/li\u003e  \u003cli\u003eIncentivising the adoption of sustainable farming methods\u003c\/li\u003e  \u003cli\u003eCompliance with rigorous sustainable farm certification standards\u003c\/li\u003e  \u003c\/ul\u003e   \u003cp\u003eThe result is a rice that not only supports a healthier planet but also delivers exceptional culinary qualities. Our Pure Basmati rice features elegant long grains that cook to a light, fluffy texture. It boasts a distinctive aroma and delicate flavor profile that elevates every meal, making it the perfect foundation for a variety of dishes.\u003c\/p\u003e   \u003cp\u003eIdeal for everyday meals and special occasions alike, this versatile basmati rice pairs beautifully with curries, stir-fries, pilafs, and salads. Its consistent quality ensures reliable cooking results, whether preparing a simple side or an elaborate main course.\u003c\/p\u003e   \u003cp\u003eNow available in our \u003cem\u003enew 1kg bags\u003c\/em\u003e, this packaging size offers convenience and freshness, making it an excellent choice for households and culinary enthusiasts seeking sustainable, premium rice.\u003c\/p\u003e   \u003cp\u003eChoose Nice Rice Sustainably Farmed Pure Basmati 1kg to enjoy outstanding taste while supporting sustainable agriculture and environmental stewardship.\u003c\/p\u003e","brand":"Nice Rice","offers":[{"title":"Default Title","offer_id":50719738954056,"sku":"L_CLF_NIR7","price":10.66,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0776\/4367\/8024\/files\/32bf010c-7e42-4128-a6ae-792f24d7c46d.jpg?v=1750346294"},{"product_id":"nice-rice-sustainably-farmed-wholegrain-basmati-rice-1kg","title":"Nice Rice Sustainably Farmed Wholegrain Basmati rice 1kg","description":"\u003cp\u003eDiscover the exceptional quality and taste of \u003cstrong\u003eNice Rice Sustainably Farmed Wholegrain Basmati rice\u003c\/strong\u003e, now available in a convenient 1kg pack. Our rice is part of a pioneering sustainable rice revolution, sourced exclusively from farms dedicated to environmentally responsible practices.\u003c\/p\u003e  \u003cul\u003e  \u003cli\u003eWater usage reduced by 40%, significantly conserving this precious resource\u003c\/li\u003e  \u003cli\u003eMethane emissions cut by 40%, contributing to a healthier planet\u003c\/li\u003e  \u003cli\u003eFarms incentivised to adopt sustainable methods, ensuring long-term ecological balance\u003c\/li\u003e  \u003cli\u003eCertified under rigorous sustainable farm standards, guaranteeing quality and integrity\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003eThis heritage variety of Basmati rice boasts a distinctive nutty flavour, carefully preserved by never mixing grains. 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This premium long grain basmati rice is perfectly suited for creating fragrant and fluffy pilau dishes, adding an authentic touch to your meals.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePremium long grain basmati rice\u003c\/li\u003e\n\u003cli\u003eDistinctive pilau aroma and flavour\u003c\/li\u003e\n\u003cli\u003eEasy to cook and versatile\u003c\/li\u003e\n\u003cli\u003eOptimal 250g pouch size\u003c\/li\u003e\n\u003cli\u003eIdeal for pilau rice recipes and side dishes\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Nice Rice","offers":[{"title":"Default Title","offer_id":52600715641160,"sku":"L_CLF_NIR13x3","price":7.94,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0776\/4367\/8024\/files\/c0723e45-0525-4c5c-b225-f056e287fec0.jpg?v=1772807879"},{"product_id":"nice-rice-pilau-basmati-rice-pouch-250g-6-pack","title":"Nice Rice Pilau Basmati Rice Pouch 250g - 6 Pack","description":"\u003cp\u003eExperience the rich aroma and delicate flavour of Nice Rice Pilau Basmati Rice in a convenient 250g pouch. 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