{"title":"Not the Norm","description":"\u003cp\u003eNot the Norm offers Shade, an all-natural mineral sunscreen, available in a 15ml travel size and a 100ml everyday size.\u003c\/p\u003e\u003cp\u003eSunscreen should be reapplied regularly, especially after swimming, sweating or towelling, and used alongside other sun safety measures such as shade and protective clothing. Check the label for the SPF rating and reapplication guidance.\u003c\/p\u003e","products":[{"product_id":"not-the-norm-shade-all-natural-mineral-sunscreen-100ml","title":"Not the Norm Shade All-Natural Mineral Sunscreen 100ml","description":"\u003cp\u003e  Experience the power of nature with the \u003cstrong\u003eShade All-Natural Mineral Sunscreen\u003c\/strong\u003e, a carefully crafted balm designed to protect and nourish your skin. Formulated with only four simple, natural ingredients, this mineral sunscreen provides effective defense against the broad spectrum of UVA and UVB rays, helping to prevent sunburn and long-term skin damage.  \u003c\/p\u003e  \u003cp\u003e  Unlike conventional sunscreens, Shade uses mineral-based active ingredients that sit on the skin's surface to physically block harmful rays, ensuring safe and gentle protection suitable for all skin types and ages. Its moisturizing properties help maintain skin hydration, leaving your complexion feeling soft, smooth, and healthy.  \u003c\/p\u003e  \u003ch3\u003eKey Benefits:\u003c\/h3\u003e  \u003cul\u003e  \u003cli\u003eBroad-spectrum protection against UVA and UVB rays\u003c\/li\u003e  \u003cli\u003eAll-natural, minimal ingredient formulation\u003c\/li\u003e  \u003cli\u003eMoisturizes while protecting skin\u003c\/li\u003e  \u003cli\u003eSuitable for sensitive skin, all ages, and all skin types\u003c\/li\u003e  \u003cli\u003eNon-toxic, reef-friendly, and environmentally conscious\u003c\/li\u003e  \u003c\/ul\u003e  \u003ch3\u003eRecommended Use:\u003c\/h3\u003e  \u003cp\u003e  Apply generously to all exposed skin areas before sun exposure. Reapply every two hours or after swimming, sweating, or towel drying to maintain optimal protection. Perfect for daily use, outdoor activities, beach days, and anytime you need reliable sun defense without compromising on natural skincare.  \u003c\/p\u003e  \u003cp\u003e  Embrace a healthier skincare routine with \u003cem\u003eShade All-Natural Mineral Sunscreen\u003c\/em\u003e and protect your skin the way nature intended.  \u003c\/p\u003e","brand":"Not the Norm","offers":[{"title":"Default Title","offer_id":50719575933256,"sku":"L_CLF_NOT1","price":20.03,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0776\/4367\/8024\/files\/15c8bd96-4a00-4ebb-a312-64e29a4a9e4c.jpg?v=1750344934"},{"product_id":"not-the-norm-shade-all-natural-mineral-sunscreen-15ml","title":"Not the Norm Shade All-Natural Mineral Sunscreen 15ml","description":"\u003cp\u003eNot the Norm Shade All-Natural Mineral Sunscreen provides a lightweight, easily absorbed formula designed for daily use. This 15ml tube offers broad-spectrum protection using mineral filters, ideal for those who prefer natural skincare solutions.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAll-natural mineral ingredients\u003c\/li\u003e\n\u003cli\u003eBroad-spectrum SPF 15 protection\u003c\/li\u003e\n\u003cli\u003eLightweight and non-greasy texture\u003c\/li\u003e\n\u003cli\u003eConvenient 15ml size for portability\u003c\/li\u003e\n\u003cli\u003eSuitable for everyday application\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Not the Norm","offers":[{"title":"Default Title","offer_id":52586999218504,"sku":"L_CLF_NOT2","price":8.07,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0776\/4367\/8024\/files\/422a8162-a930-4413-a45b-78ff00c02f02.jpg?v=1772641632"}],"url":"https:\/\/www.healthplusliving.com\/collections\/not-the-norm.oembed","provider":"Health Plus Living","version":"1.0","type":"link"}