{"title":"Pure Via","description":"\u003cp\u003e\u003cstrong\u003ePure Via\u003c\/strong\u003e makes stevia-based sugar alternatives, including Stevia Granules, Stevia Liquid Drops, Demerara Sugar Alternative, and a Bakers Secret range covering caster, soft brown and icing sugar substitutes.\u003c\/p\u003e\u003cp\u003eDesigned to swap in for sugar in drinks and baking at a reduced calorie count.\u003c\/p\u003e\u003cp\u003eSweeteners can behave differently to sugar in baking, particularly with browning and texture — check product-specific guidance for best results.\u003c\/p\u003e","products":[{"product_id":"pure-via-stevia-granules-250g","title":"Pure Via Stevia Granules 250g","description":"\u003cp\u003eDiscover the natural sweetness of \u003cstrong\u003ePure Via Stevia Granules 250g\u003c\/strong\u003e, a premium sugar alternative derived from the leaves of the stevia rebaudiana plant. With zero calories and a clean, natural taste, this product is an ideal choice for those following vegan, keto, and paleo lifestyles.\u003c\/p\u003e  \u003cp\u003ePure Via Stevia combines the intense sweetness of stevia with carefully selected plant-based ingredients to create a balanced flavor and texture. Erythritol is added as a bulking agent, while natural flavorings enhance the taste, delivering sweetness without the bitterness often associated with stevia alone.\u003c\/p\u003e  \u003cp\u003eThis versatile sweetener is perfect for a variety of uses:\u003c\/p\u003e \u003cul\u003e  \u003cli\u003e\n\u003cstrong\u003eHot beverages:\u003c\/strong\u003e Sweeten your coffee, tea, or herbal infusions effortlessly without adding calories.\u003c\/li\u003e  \u003cli\u003e\n\u003cstrong\u003eCooking and baking:\u003c\/strong\u003e Incorporate into your favorite recipes to reduce sugar content while maintaining flavor.\u003c\/li\u003e  \u003cli\u003e\n\u003cstrong\u003eSprinkling:\u003c\/strong\u003e Add a touch of sweetness to cereals, yogurt, fruit, or desserts.\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003ePure Via Stevia Granules offer a guilt-free way to enjoy sweetness naturally, supporting a healthy lifestyle without compromising on taste. Experience the convenience and benefits of this natural sweetener in your daily routine.\u003c\/p\u003e","brand":"Pure Via","offers":[{"title":"Default Title","offer_id":50723011625288,"sku":"L_CLF_PVI1","price":7.01,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0776\/4367\/8024\/files\/cd249ec6-9b48-45ce-9e13-b345ce3ba003.jpg?v=1750370414"},{"product_id":"pure-via-demerara-sugar-alternative-200g","title":"Pure Via Demerara Sugar Alternative 200g","description":"\u003cp\u003eDiscover the natural sweetness of \u003cstrong\u003ePure Via Demerara Sugar Alternative\u003c\/strong\u003e, a zero-calorie, plant-based sweetener designed to enhance your favorite coffee blends and culinary creations. With its rich golden hue and subtle caramel notes, this sugar alternative perfectly complements rich and intense coffee, adding a delightful touch without the extra calories.\u003c\/p\u003e  \u003cp\u003eCrafted from a simple blend of erythritol, apple extract, natural flavourings, and steviol glycosides derived from the stevia plant, this product offers a clean, natural sweetness that is ideal for a variety of uses. The apple extract not only contributes to its beautiful golden colour but also ensures a smooth, authentic taste reminiscent of traditional Demerara sugar.\u003c\/p\u003e  \u003cp\u003ePerfect for baking, cooking, or sprinkling over your favorite dishes, Pure Via Demerara Sugar Alternative maintains its sweetness even when exposed to heat, making it an excellent choice for recipes that call for sugar without the added calories. Its gluten-free formulation is suitable for those with dietary restrictions, and it is both keto and vegan friendly, supporting a wide range of lifestyle preferences.\u003c\/p\u003e  \u003cul\u003e  \u003cli\u003eZero calories and plant-based\u003c\/li\u003e  \u003cli\u003eRich golden colour with natural caramel notes\u003c\/li\u003e  \u003cli\u003eIdeal for coffee, baking, cooking, and topping foods\u003c\/li\u003e  \u003cli\u003eGluten-free, keto-friendly, and vegan approved\u003c\/li\u003e  \u003cli\u003eContains only four natural ingredients for a clean taste\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003eElevate your everyday sweetening experience with Pure Via Demerara Sugar Alternative”an innovative and wholesome solution that lets you enjoy the sweetness you love without compromise.\u003c\/p\u003e","brand":"Pure Via","offers":[{"title":"Default Title","offer_id":50723011690824,"sku":"L_CLF_PVI2","price":6.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0776\/4367\/8024\/files\/e54faef0-adb7-4f50-ac42-700b2d8b49e9.jpg?v=1750370415"},{"product_id":"pure-via-bakers-secret-caster-sugar-alternative-370g","title":"Pure Via Bakers Secret Caster Sugar Alternative 370g","description":"\u003cp\u003e  Pure Via Bakers Secret Caster Sugar Alternative has been specially crafted to meet the needs of bakers seeking a healthier, sugar-free option without compromising on taste or texture. Designed to measure just like traditional caster sugar, this unique blend combines the finest plant-based ingredients with acacia gum, derived from the sap of the Acacia tree, ensuring perfect results every time.  \u003c\/p\u003e  \u003cp\u003e  With zero calories and completely sugar-free, this caster sugar alternative is ideal for those following vegan, keto, or gluten-free lifestyles. It provides a hassle-free baking experience, allowing you to create delicious treats without the added sugar or guilt.  \u003c\/p\u003e  \u003cp\u003e  Made from only four simple ingredients ” erythritol, apple extract, natural flavourings, and steviol glycosides extracted from the stevia plant ” this product delivers a natural sweetness and a beautiful golden colour thanks to the apple extract. Its fine texture makes it perfect not only for baking but also for sprinkling over cereals, desserts, or beverages.  \u003c\/p\u003e  \u003ch3\u003eKey Benefits:\u003c\/h3\u003e  \u003cul\u003e  \u003cli\u003eZero calories and sugar-free alternative to caster sugar\u003c\/li\u003e  \u003cli\u003ePerfect for baking, cooking, and sprinkling\u003c\/li\u003e  \u003cli\u003eSuitable for vegan, keto, and gluten-free diets\u003c\/li\u003e  \u003cli\u003eNatural golden colour derived from apple extract\u003c\/li\u003e  \u003cli\u003eMade with plant-based ingredients and acacia gum for optimal texture\u003c\/li\u003e  \u003c\/ul\u003e  \u003ch3\u003eUse Cases:\u003c\/h3\u003e  \u003cul\u003e  \u003cli\u003eSweetening baked goods such as cakes, cookies, and muffins\u003c\/li\u003e  \u003cli\u003eSprinkling over yogurt, oatmeal, or fresh fruit\u003c\/li\u003e  \u003cli\u003eAdding sweetness to hot and cold beverages\u003c\/li\u003e  \u003cli\u003eEnhancing desserts while maintaining dietary preferences\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003e  Experience the ease and versatility of Pure Via Bakers Secret Caster Sugar Alternative ” the smart choice for delicious, guilt-free baking.  \u003c\/p\u003e","brand":"Pure Via","offers":[{"title":"Default Title","offer_id":50723011756360,"sku":"L_CLF_PVI3","price":6.9,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0776\/4367\/8024\/files\/b020f31b-da86-4c99-9f81-980819b67f72.jpg?v=1750370415"},{"product_id":"pure-via-bakers-secret-soft-brown-sugar-alternative-300g","title":"Pure Via Bakers Secret Soft Brown Sugar Alternative 300g","description":"\u003cp\u003eDiscover the perfect baking companion with Pure Via Bakers Secret Soft Brown Sugar Alternative 300g. This innovative sweetener measures, bakes, and looks just like traditional brown sugar, delivering the familiar rich flavor and texture you love while containing 95% fewer calories. Ideal for those seeking to reduce sugar intake without compromising on taste, it allows you to indulge in your favorite baked goods guilt-free.\u003c\/p\u003e  \u003cp\u003eCrafted from premium plant-based ingredients, this soft brown sugar alternative is suitable for a wide range of dietary preferences and lifestyles. Whether you follow a low sugar, gluten-free, vegan, vegetarian, or keto diet, Pure Via Bakers Secret provides a versatile and delicious solution that fits seamlessly into your culinary creations.\u003c\/p\u003e  \u003cp\u003eUse it to enhance the sweetness of chocolate chip cookies, carrot cakes, banana breads, and other baked treats. Its texture and moisture content mimic that of regular brown sugar, ensuring hassle-free baking with consistent results every time. Perfect for home bakers and professionals alike, this sweetener supports healthier eating habits while maintaining the flavors you cherish.\u003c\/p\u003e  \u003cul\u003e  \u003cli\u003eContains 95% fewer calories than traditional brown sugar\u003c\/li\u003e  \u003cli\u003ePlant-based and suitable for vegan, vegetarian, gluten-free, and keto diets\u003c\/li\u003e  \u003cli\u003eMeasures and bakes like regular soft brown sugar for easy substitution\u003c\/li\u003e  \u003cli\u003eIdeal for baking cookies, cakes, breads, and more\u003c\/li\u003e  \u003cli\u003eDelivers rich, authentic brown sugar flavor without the added sugar\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003eElevate your baking experience with Pure Via Bakers Secret Soft Brown Sugar Alternative and enjoy the sweetness you crave, with fewer calories and none of the hassle.\u003c\/p\u003e","brand":"Pure Via","offers":[{"title":"Default Title","offer_id":50723011789128,"sku":"L_CLF_PVI4","price":7.01,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0776\/4367\/8024\/files\/a7004991-17ce-454b-911b-e0125f65b243.jpg?v=1750370416"},{"product_id":"pure-via-bakers-secret-icing-sugar-alternative-220g","title":"Pure Via Bakers Secret Icing Sugar Alternative 220g","description":"\u003cp\u003eDiscover the perfect finishing touch for your baked creations with Pure Via Bakers Secret Icing Sugar Alternative. This 220g pack offers a deliciously sweet topping that replicates the taste and texture of traditional icing sugar, but with significantly fewer calories. Ideal for those seeking a healthier option without compromising on flavor, it measures and behaves just like regular icing sugar, making it effortless to incorporate into your favourite recipes.\u003c\/p\u003e  \u003cp\u003ePure Via Icing Sugar Alternative is specially crafted to suit a variety of dietary needs. Whether you follow a keto, vegan, or gluten-free lifestyle, this versatile product lets you enjoy beautifully decorated biscuits, cakes, and pastries with confidence. Its fine texture ensures smooth, even dusting and perfect blending in frostings, glazes, and sweet toppings.\u003c\/p\u003e  \u003cul\u003e  \u003cli\u003e\n\u003cstrong\u003eLow-Calorie Sweetness:\u003c\/strong\u003e Enjoy the sweet taste of icing sugar without the extra calories, supporting your health and wellness goals.\u003c\/li\u003e  \u003cli\u003e\n\u003cstrong\u003eEasy to Use:\u003c\/strong\u003e Measures just like traditional icing sugar, making recipe substitutions simple and hassle-free.\u003c\/li\u003e  \u003cli\u003e\n\u003cstrong\u003eDiet-Friendly:\u003c\/strong\u003e Suitable for keto, vegan, and gluten-free diets, accommodating a wide range of nutritional preferences.\u003c\/li\u003e  \u003cli\u003e\n\u003cstrong\u003eVersatile Application:\u003c\/strong\u003e Perfect for dusting over cakes, finishing off cookies, or mixing into frostings and glazes.\u003c\/li\u003e  \u003cli\u003e\n\u003cstrong\u003eConsistent Quality:\u003c\/strong\u003e Delivers reliable sweetness and texture for professional-looking results every time.\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003eElevate your baking with Pure Via Bakers Secret Icing Sugar Alternative and enjoy guilt-free sweetness that enhances every treat. Whether you're preparing delicate pastries or robust cakes, this product ensures your toppings look as delightful as they taste.\u003c\/p\u003e","brand":"Pure Via","offers":[{"title":"Default Title","offer_id":50723011854664,"sku":"L_CLF_PVI5","price":6.38,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0776\/4367\/8024\/files\/fa5330b4-272d-41ea-87cb-496ff035ca61.jpg?v=1750370419"},{"product_id":"pure-via-stevia-liquid-drops-55ml-6-pack","title":"Pure Via Stevia Liquid Drops 55ml - 6 Pack","description":"\u003cp\u003e  Pure Via Stevia Liquid Drops 55ml offer a natural and convenient way to sweeten your beverages without the added calories of sugar. Crafted from the finest extracts of the stevia plant, these liquid drops provide a pure, sweet taste that enhances both hot and cold drinks effortlessly.  \u003c\/p\u003e  \u003cp\u003e  Ideal for those seeking a healthier lifestyle, this sugar alternative is perfect for coffee, tea, smoothies, or any drink that could benefit from a touch of sweetness. Its compact 55ml bottle makes it easy to carry, allowing you to enjoy your favorite flavors anytime, anywhere.  \u003c\/p\u003e  \u003cp\u003e  Derived from steviol glycosides, Pure Via Stevia Liquid Drops support tooth mineralisation when used in place of sugar, making it a tooth-friendly option for daily use. Whether you're managing your sugar intake or simply looking for a natural sweetener, this product offers a guilt-free solution without compromising on taste.  \u003c\/p\u003e  \u003cp\u003e  Experience the sweet moments in life with Pure Via Stevia Liquid Drops ” a delicious, natural alternative designed to fit seamlessly into your daily routine.  \u003c\/p\u003e","brand":"Pure Via","offers":[{"title":"Default Title","offer_id":51411365560648,"sku":"L_CLF_PVI6x6","price":14.43,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0776\/4367\/8024\/files\/cc291455-b1b0-40a7-925e-55f7f452f65f.jpg?v=1758032845"}],"url":"https:\/\/www.healthplusliving.com\/collections\/pure-via.oembed","provider":"Health Plus Living","version":"1.0","type":"link"}