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FREE UK TRACKED 48 DELIVERY

FREE 60-DAY RETURNS

TRUSTPILOT 4.9/5 EXCELLENT

HEALTH RETAILER SINCE 2014

Over 1 Million Orders Shipped

FREE UK TRACKED 48 DELIVERY

FREE 60-DAY RETURNS

TRUSTPILOT 4.9/5 EXCELLENT

HEALTH RETAILER SINCE 2014

Over 1 Million Orders Shipped

FREE UK TRACKED 48 DELIVERY

FREE 60-DAY RETURNS

TRUSTPILOT 4.9/5 EXCELLENT

HEALTH RETAILER SINCE 2014

Over 1 Million Orders Shipped

Sugarflair Colour Flex Icing and Buttercream Whitener 80ml

The revolutionary Colour Flex range is the next-generation oil-based food colouring by Sugarflair. The range provides unparalleled consistency and vibrancy when colouring buttercream and high-fat content creations like ganache, Swiss meringue, chocolate, fondant, cream, and various cake mixes.

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Description

Colour Flex Icing and Buttercream Whitener is the perfect solution for brightening icing and eliminating yellowish or off-white tones, especially in butter-based buttercream. Just a few drops transform buttercream, royal icing, fondant, and glazes into a clean, vibrant white-ideal for wedding cakes and other creations where only the brightest white will do. It's also perfect for cupcakes, cookies, fondant-covered cakes, decorative bakes, and pastries.

Whether you're a home baker or a professional, this versatile whitener blends smoothly into buttercream and royal icing, and kneads easily into sugar paste, marzipan, florist paste, and modelling paste to create stunning white finishes for cake toppers, sugar flowers, and decorations. It works best on light-coloured icings and may slightly thin mixtures, so add gradually for best results. Crafted in the UK by baking professionals using only the highest quality, vegan ingredients, it delivers consistent, reliable results every time. The easy-control screw top nozzle ensures precise application and convenient storage.

Features

<ul> <li>Colour Flex Icing and buttercream whitener white food colouring is designed to brighten your icing by counteracting yellowish or off-white tones, especially in buttercream made with butter or shortening. It&rsquo;s perfect for achieving a true, bright white colour in buttercream, royal icing, fondant, and glazes. Just add a few drops and mix well to get a clean, vibrant white finish.</li> <li>Colour Flex Icing and buttercream whitener white food colouring is perfect for creating a bright, clean white finish when only the whitest icing will do. An essential for wedding cakes, transforming yellow buttercream into dazzling white. Whether for cakes, cupcakes, cookies, fondant-covered cakes, birthday cakes, decorative cookies, or pastries, icing whitener ensures a flawless, vibrant white finish.</li> <li>If your buttercream looks too yellow or your royal icing appears creamy, Colour Flex Icing and buttercream whitener white food colouring ensures a crisp, bright white finish. It also brightens dull fondant and glaze. Just a few drops give your royal icing, sugar paste, and buttercream a dazzling white gleam.</li> <li>Add Colour Flex Icing and buttercream whitener white food colouring gradually, as a few drops go a long way and may slightly thin your icing. It works best on light-coloured icing, brightening off-white or yellowish tones. Butter-based icings may require extra whitener due to butter&rsquo;s natural yellow tint.</li> <li>Colour Flex Icing and buttercream whitener white food colouring is a versatile and easy-to-use tool for anyone who bakes and decorates cakes, cupcakes, or cookies, whether you're a casual baker or a professional. It works with a variety of icings to brighten them and achieve a flawless white finish, perfect for creating that clean, radiant look in your baked goods.</li> <li>100% Food Safe &amp; Allergen Friendy: Kosher Certified. Free from Nuts, Gluten, Alcohol, GMOs. Suitable for Vegetarian, Vegan and Halal Diets.</li> </ul>

Ingredients

Humectant: E422, Colour: E171 (Titanium dioxide).

Directions & Advisory

<p>Store in sealed containers in a cool dry place away from sunlight. Product is not effected by normal room temperature variation.</p> <p>The colour(s) used complies with the EC Commission Directive 95/45EC specification.</p> <p>Conforming with EU 1169/2011 regulations</p> <p>Although not necessarily present in this particular product, the colours used across the entire icing colouring range may include colours E102, E104, E110, E122, E124 & E129 which may have an adverse effect on activity and attention in some children.</p> <p>Please note that colours shown are representative only and will look different depending on your PC monitor, tablet or phone screen.</p>

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I am impressed with the service I had from this company. I had not used them before but I found the ordering process was easy and my item was well packaged and delivered very promptly. It was good value too so I will definitely use them again.

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Food-first wellness, built for daily life

Food-first wellness, built for daily life
Food-first wellness, built for daily life
Food-first wellness, built for daily life

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Frequently Asked Questions

We're a UK health retailer that has been supplying trusted wellness brands since 2014. We stock a wide range of supplements, natural foods and wellbeing products from established brands, all in one place, with free UK tracked delivery on every order and 60-day free returns. Our team is on hand by email and live chat if you need help choosing.

Food-first means we believe everyday nutrition is the foundation of wellbeing. A varied, balanced diet comes first, and supplements are there to support it, not replace it. That's why our range includes healthy foods, drinks and pantry staples alongside vitamins and supplements.

Start with the product description, ingredients and directions on each page. Our buying guides on the journal explain the differences between forms and strengths for popular supplements such as magnesium, vitamin D and probiotics. If you have a medical condition, are pregnant or breastfeeding, or take medication, please speak to your GP or pharmacist before starting a new supplement. Our team can help with product questions, but we can't give medical advice.

Many people combine supplements as part of a daily routine. Check the labels, though, to avoid taking more of the same nutrient than intended, as some vitamins and minerals appear in several products. Never exceed the recommended intake on each label. If you take prescription medication or have a health condition, check with your GP or pharmacist before combining supplements.

We choose brands and products based on quality, customer demand and trusted manufacturing standards. Our range focuses on established health and wellness brands [sourced through UK suppliers and distributors]. We keep it under review, adding new products our customers ask for and removing ones that don't meet our standards.

We stock products from well-known health and wellness brands [sourced through UK suppliers and distributors]. Orders are dispatched from our UK base Monday to Friday and on Sundays. Each product page shows the brand, ingredients and any dietary information, such as vegan or vegetarian suitability, where the manufacturer provides it.

Yes. Our team is happy to help with product questions by email at customerservices@healthplusliving.com or via live chat on the site. You can also browse by routine (Fuel, Move, Focus, Unwind and Sleep) to find products grouped around what you're looking to support. For advice about your health, please speak to your GP or pharmacist.